CEOブログ｜小売の意思決定と現場から考える
Insight Does Not Fail. Execution Does.
Retail organizations are not short on insight. They know what is happening in their stores and often what needs to change. Yet performance remains inconsistent. The problem is not understanding,...
Insight Does Not Fail. Execution Does.
Retail organizations are not short on insight. They know what is happening in their stores and often what needs to change. Yet performance remains inconsistent. The problem is not understanding,...
Retail Does Not Have a Data Problem
Retail organizations have invested heavily in data, yet performance has not improved at the same pace. The issue is not a lack of information, but how decisions are made in...
Retail Does Not Have a Data Problem
Retail organizations have invested heavily in data, yet performance has not improved at the same pace. The issue is not a lack of information, but how decisions are made in...
来店数が減ったとき、コンバージョンが事業そのものになる
来店数が減少しても、店舗成果はそこで決まるわけではない。ある大手アパレル企業では、来店数が減る中でコンバージョンを8.93％改善し、売上を伸ばした。重要なのは、データを見える化することではなく、店舗レベルの行動に変えることである。
来店数が減ったとき、コンバージョンが事業そのものになる
来店数が減少しても、店舗成果はそこで決まるわけではない。ある大手アパレル企業では、来店数が減る中でコンバージョンを8.93％改善し、売上を伸ばした。重要なのは、データを見える化することではなく、店舗レベルの行動に変えることである。
When Traffic Falls, Conversion Becomes the Busi...
Traffic decline does not have to end the performance conversation. In one large apparel retailer, store traffic fell while conversion and sales improved. The lesson is not that traffic does...
When Traffic Falls, Conversion Becomes the Busi...
Traffic decline does not have to end the performance conversation. In one large apparel retailer, store traffic fell while conversion and sales improved. The lesson is not that traffic does...
店長がダッシュボードを見なくなる本当の理由
店長はデータが嫌いだからダッシュボードを見なくなるわけではありません。価値が出るまでに、見て、理解し、行動に変え、チームへ伝え、実行する必要があるからです。
店長がダッシュボードを見なくなる本当の理由
店長はデータが嫌いだからダッシュボードを見なくなるわけではありません。価値が出るまでに、見て、理解し、行動に変え、チームへ伝え、実行する必要があるからです。
Why Store Managers Ignore Dashboards
Store managers do not ignore dashboards because they reject data. They ignore dashboards when the system adds interpretation work instead of helping them decide what to do next.
Why Store Managers Ignore Dashboards
Store managers do not ignore dashboards because they reject data. They ignore dashboards when the system adds interpretation work instead of helping them decide what to do next.